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THE HUSSLE


16 App Landing Page Hacks For Profitable Conversions

Turn web traffic into app downloads with an unstoppable landing page.

Unfortunately, most app developers overlook landing pages or create pages that are just plain ugly.
But not you!
An app page can make a big difference to your app’s downloads.

On average, website visits account for 20% of app customers from our app network.

Don’t miss out on MORE revenue!
Examples of high converting app pages:
Mobile-App-Landing-Page-Examples

In this post, you will learn how to create and optimize your app product page on the cheap.

CREATE AN APP LANDING PAGE WITH 3 EASY STEPS

Here are the steps to create your own app landing page:

STEP 1) GET A DOMAIN 

You can publish a landing page without a domain, but domains do add to the branding and professionalism of your product.
Hosting services like GoDaddy offer domains for less than $10 a year.  If your desired domain name is already taken, add “app” to the end of it.
NOTE: Many app companies use a master domain to pile their apps under (example: www.myappcompany.com/myappname).

STEP 2) GET YOUR APP LINKS

Make sure to track links and conversions using smart links or other tracking services.

STEP 3) BUILD THE APP PAGE

Because app landing pages are relatively simple, there are free and simple options for building out your page.
WordPress is a popular option.  It’s an online, open source website creation tool used to build and publish websites.  It’s free to use with thousands of templates including app landing pages. SingleApp is one of my fav WordPress app landing page themes.:
https://themegrill.com/themes/singleapp/
You don’t need to be a programmer to use WordPress or the SingleApp template, but you may need help depending on how customized you want the page to be.  Click here for an easy walkthrough of WordPress.  If WordPress proves to be too challenging for you, there are other free options:

And if all else fails, creating a Facebook App Page is better than nothing (and you should have one anyway).

16 SIMPLE TIPS TO MAXIMIZE APP LANDING PAGE CONVERSIONS

An effective landing page should grab the attention of visitors and convert them to download the app.  Make sure your landing page is worth the click with these tips:

TIP #1: KEEP IT SIMPLE

We’re not selling million dollar real estate opportunities, we’re selling apps.  Get to the point so visitors get to the App Store and download your app.
Remember, less is more.

TIP #2: DON’T DISTRACT YOUR TRAFFIC

Define your page’s visual hierarchy to keep eye flow where it’s supposed to be.
Remove main navigation menus and miscellaneous buttons to eliminate possible ‘escapes.’

TIP #3: MAKE YOUR LANDING PAGE MOBILE FRIENDLY (DUH)

This one goes without saying.

TIP #4: HAMMER THE APP’S VALUE

Make it clear WHAT your app does and WHY your visitor needs it.
Include your app’s core values in the title and subtitle and make sure it captures visitors attention.

TIP #5: CREATE A KILLER CALL-TO-ACTION

If you’re still using “Download Now” as you’re CTA, you need to up your game.
Use text that is tangible to your app.
To create a powerful CTA, finish the sentence “I want to…”
CTA examples – I Want To:

  • …wow friends with selfies (Facetune)
  • …save documents to PDF or JPG (iScanner)
  • …identify plants with an app (PlantSnap)
  • …meet new and interesting people nearby (Tinder)
  • …pay bills to can avoid late fees (BillMinder 4)
  • …get the latest news and stories before everyone else (5-0 Radio Pro Police Scanner)

Most importantly, make sure your button colors contrast your background color.
So if you’re using either of these buttons…

…make sure your page background and background color highlight your buttons.  Your visitors' eyes should be drawn naturally to the download button.

TIP #6: INCLUDE THE WORD “APP” IN YOUR PAGE TITLE

Remember, we’re targeting people outside the App Store.
Include the word “app” in your Landing Page title, domain, and page text so it indexes when people search on Google.

TIP #7: ADD A VIDEO PREVIEW

Videos can increase conversions by 80%.
Embed a YouTube video or animated GIF to demonstrate the functionality of your app + the emotional response people will have from using it.

TIP #8: INCLUDE FEATURES & INSTRUCTIONS IF NEEDED

Don’t risk negative reviews.  If someone has a question about your app, one of the first things they’ll do is Google your app name for help.
Make sure to hook them up with support BEFORE giving them a chance to leave snotty remarks on your app’s review section.

TIP #9: PRIVACY POLICIES

Better safe than sorry.  I am not a legal expert and recommend asking a legal professional to help you with publishing a Privacy Policy.  There are also services like iUbenda.com that I’ve used in the past.

TIP #10: INCLUDE MERCH

Maximize your revenue and brand by promoting more products to your customers.  Just make sure they’re relevant and not spammy.

TIP #11: INCLUDE REVIEWS + PRESS

Customer testimonials help leverage your app’s use and are HUGE trust factors people take into consideration before downloading.
Plus they’re fun to read…
Include all trust signals including critic reviews, press releases, awards, rankings, etc.

TIP #12: USE VISUAL CUES & SYMBOLS TO HIGHLIGHT IMPORTANT AREAS

Help navigate focal points on your page with arrows and symbols.
These cues are often subtle, but they have a critical job to direct eyeballs to the most important parts of your landing page.

TIP #13: TRACK & OPTIMIZE

Metrics your landing page should track:

  • Views
  • Source of traffic
  • Clicks
  • Conversions (installs)
  • Bounce rate
  • Session duration

Also, include Facebook Pixel to help track and remarket your app.  It takes 2 minutes to integrate and is one of the most crucial steps to learn about your customers and create lookalike audiences.  To learn more about Facebook Pixel, lookalike audiences, and Facebook Ads – check out our Facebook Traffic Workshop.

TIP #14: CREATE MORE APP PRODUCT PAGES FOR MORE REACH

The more content you create around your app the better!

If you’re not putting out relevant content in relevant places, you don’t exist. – Gary Vaynerchuk

This includes:

  • App landing page
  • App cheat page (for games)
  • Support page
  • YouTube video and channel + videos
  • Facebook app page
  • App press release
  • Storytelling your app and app brand
  • Writing content for your app users
  • Wikipedia page

TIP #15: COLLECT EMAILS

Start your backend marketing plan now!  Collecting emails on your landing page will put you one step ahead.

TIP #16: MAKE YOUR PAGE FUN & UNIQUE

Reward your visitors with a unique experience that captures their attention.
Wow them!
You don’t need to spend a $1,000 on your app page to wow visitors.  You can make a lasting impression with one video, one pic, or even one word.

NEXT STEPS…

Your primary focus for app exposure should be ASO, but a dialed landing page is crucial for converting web visits to app customers.  Take advantage of huge benefits like collecting emails, retargeting, selling merch, and much more.
Follow the 3 steps and 16 tips above to create your app’s landing page.

The average conversion rate for landing pages is around 2.35%. For app landing pages you should shoot for 20% or higher with mobile devices.

Plan your attack.  Create an app landing page then optimize it by changing one item at a time and measure.

Never fear, landing pages are here!
-Mark


Get Your Best App Customers With QR Codes

What happens when old school marketing and new school marketing collide? The money pours in!

In the fast-paced app business, we’re all looking to stay on top with the latest trends and marketing strategies.
But don’t sleep on old school marketing.  Things like:

  • Direct mail
  • Flyer handouts
  • Jingles & slogans
  • T-shirts & stickers

Just ask Color Switch developer, David Reichelt.  David lives, breathes, and even DRIVES his app business.
color-switch-car
But for those of us who feel like we’ve exhausted our app’s marketing efforts, what can we do?

"The #1 thing you can do to improve your app’s marketing is to build relationships with your target demographic.  The most powerful way to build relationships is to connect with people Face-To-Face."

If handing out flyers, printing stickers and t-shirts put you in a better position to build relationships with your prospective customers, then do it.
Here’s a true story about old school marketing at it’s best:

"After spending thousands of dollars on paid traffic campaigns, pulling teeth researching keywords, and spending countless hours trying to build a social media following…my friend and fellow app developer has one old school hack that significantly boosts his downloads.
He prints business cards with the URL to his app on the App Store and leaves them at locations his target audience frequently visits.
He leaves business cards on benches, billboards, tables…anywhere they will be seen.  And people find them and download his app.
The next day he checks his sales reports and sees a nice $$$ bonus for his efforts.
This simple strategy has brought in thousands of dollars and helped his digital app go viral through the physical world."

Surround yourself with your target audience and connect with them as much as you possibly can.  It may be uncomfortable, but I promise it is the BEST thing you can do for your business.
I can’t tell you how many times I’ve met New customers just by introducing myself and my app while on a run, at the gym, at the grocery store, or on the subway…
Every interaction you make is a new potential customer.
QR codes have jolted the mobile movement.
They’re not just for scanning tickets anymore.
These magical machine-readable barcodes have resurfaced as a trendy and engaging way to send information.
And big brands are taking advantage of their functionality in creative ways.

In our last post, we laid the steps to increase your app traffic, conversion rate and in-app purchase revenue with new “Smart” links.  In this post, you will learn how to use QR codes to get your best customers to download your app.

USE QR CODES TO MAKE A LASTING IMPRESSION

QR-code-to-app
Using QR codes to get app downloads is a non-traditional way to leave a lasting impression on your customer.
Now that iOS 11 supports QR codes, they’re even more powerful.
QR codes are still New & Mysterious to most mobile users. People don’t know WHAT is going to happen when they scan these scribbly black boxes. This mystery factor adds to the journey of getting the customer to your app.
Here’s all you have to say:

“Hi, my name is __________.  I’m an app developer and have an app you would love.  Would you mind downloading it right now and checking it out?”

(Impress them by showing them how to scan the QR code on their device.  Here comes the most important part…)

“Thank you so much for the feedback, it was extremely helpful!  But the best thing you can do to really help my business is to tell 3 friends about my app.  It would mean the world to me!”

(Hand your new friend 3 business cards)

Boom!  Game Over.

HOW TO USE QR CODES TO GET APP DOWNLOADS

Just like smart links, QR codes can send the user to exactly where they need to be.

QR-Code-Onelink
Just paste in your app’s URLs and download your QR code in seconds.

Here’s how it works…

  1. You create a QR code using Free tools like Onelink.to (takes less than 2 minutes)
  2. Download the QR code and slap it on a business card (or sticker, letterhead, etc)
  3. A prospect customer scans the code by opening the Camera app on their device and pointing it at the QR code
  4. The customer is sent to your app’s App Page

Like Smart-linksyou can send users to multiple destinations depending on their device. Android device users will be directed to the Google Play store while Apple users will scan and go to the App Store.

NEXT MOVES…

Now that you know how to create QR codes for your apps — order some business cards with your app’s QR code printed on the back.
You can order 500 business cards for under $10 using services like Vistaprint and GotPrint.
Finally, write down 5 locations your target demographic visits regularly where you can meet them face-to-face.
This is the work that no one else wants to do but it WILL increase your app revenue and brand.  

Happy scanning,
Mark
PS: Leave a comment or question about your app’s marketing efforts and get a response from Carter or myself.  Or just say hi!


Increase Your App Traffic, Conversion Rate And In App Purchase Revenue With New “Smart” Links

Are you still using dumb-links?

What if you could generate one universal link for your app that can do everything hundreds of dumb-links do + a lot more?

"'Smart-links' autodetect your user’s platform/device and autodetects your user’s installed apps so you navigate them to exactly where they need to go.
All with one link.

Keep reading to learn how you can multiply your app downloads AND make users happy with 1 simple (free) move.

WHAT IS A “DUMB-LINK?”

A “dumb-link” is an organic URL with 1 function.  It takes you from Point A to Point B.
one-link-01
Examples:

  • App Store dumb-link: https://itunes.apple.com/us/app/sausagemoji-dachshund-themed-emojis/id1202710119
  • Google Play Store dumb-link: https://play.google.com/store/apps/details?id=com.sausagemoji.emojis&hl=en
  • App Landing Page dumb-link: https://emojidomination.com/sausagemoji

etc, etc, etc…
So many links!
But why are dumb-links hurting your app’s discovery?
Here’s a common scenario I see all the time that drives me insane:

Scenario: Facebook
Joe creates a Facebook App Page for his app and includes a link to the Apple App Store.
An Android user finds the FB page and clicks the “Use App” button redirecting them to the Apple App Store.

Use-App

Hot lead gets frustrated and is gone forever.

No more!
Do not lose your customers to dumb-links.
Here’s the solution, and it’s free 🙂
Start using Smart-links.

WHAT IS A SMART-LINK?

“Smart-links” autodetect your user’s device and installed apps so they go directly where they need to with one link.
For app developers, smart-links are especially important to:

  1. Send Apple devices and Android devices to the correct App Store using 1 URL
  2. Redirect desktop devices to a specific URL, like an app landing page
  3. Create Deep Links so user’s can be directed to specific areas of your app (ex: a travel app deep-linking to a special offer for a European trip)

Smart-links are the perfect solution for redirecting app traffic on webpages, Social Media accounts, email blasts, and much more.
Example of a Smart-link: https://sausagemoji.onelink.me/r8UQ?pid=Universal
Here’s what happens when someone clicks the link above:

  • iPhone/iPad user sent to: https://itunes.apple.com/us/app/sausagemoji-dachshund-themed-emojis/id1202710119
  • Android user sent to: https://play.google.com/store/apps/details?id=com.sausagemoji.emojis&hl=en
  • Desktop user sent to: http://emojidomination.com/sausagemoji

If an app is already installed on a device, Smart-links can automatically send user’s to open the app itself or to the app’s landing page. If an app is not installed, Smart-links can send the user to the proper App Store so the user can easily download the app.
You can even create a deep-link that goes to a custom area in your app (think of a travel app running a promo that sends people straight to a Europe Getaway Package).
One smart link to rule them all!

HOW TO CREATE SMART-LINKS

The best part about Smart-links is there are multiple free tools you can use that require zero coding.  Create a universal link to your app’s iOS and Android app pages in seconds.
There are multiple services, but the tool I use is OneLink™ by Appsflyer (we have no affiliation to Appsflyer).

OneLink™ is a single, unique tracking link – capable of recognizing your mobile device and redirecting users to either Google Play or iTunes – Appsflyer

smart-link-01
To create a smart-link for your app using OneLink™, follow these three simple steps:

  1. Integration – Enable deeplink in your app and integrate the AppsFlyer SDK. (optional; only if you want to track installs)
  2. Set up – Configure it using the AppsFlyer dashboard.
  3. Link Generation – Generate the link quickly and easily.

That’s it!
Now you’ve got the only link you’ll ever need!

UNIVERSAL ACCESSIBILITY AND COMPATIBILITY

Start directing your app traffic to where users need to go with smart-links.
With zero code work, send customers to the right App Store, to your app’s landing page, or in the app itself.
Using universal links will increase your app’s page viewsconversion ratesessions andIAPs.
Smart-links also offer advanced features including tracking where your users came from so you can focus your marketing efforts on the right channels.
Maximize your app’s discovery and create a smart-link today using tools like OneLink™ by Appsflyer.

Happy linking!

PS: If you have a question or comment about universal linking, drop a comment and get a personal response from the Bluecloud Team!


Latest Update


3 Ways To Increase App Downloads With Search Rankings

Looking to push your app to the Top Charts?

Wondering how many downloads you need for your app to hit #1?

If you’re looking for consistent downloads and revenue, you will be far better served to improve your app’s Search Rankings than focusing on hitting the Top Charts.

Here’s why…

"Browsing the Top Charts to download apps is not as popular of a discovery method as it used to be."

Before iOS 11, getting ranked on the Top Charts meant EVERYTHING! Developers would use services like Tapjoy to deliver high impact downloads to apps for the sole purpose of hitting the Top Charts.
But why is hitting the Top Charts such a big deal?
Browsing the Top Charts USED to be the most popular method to find apps.  Hitting the Top Charts brought tons of exposure to your app and cash in the bank.
But it’s not the best method anymore.
With the NEW iPhone and App Store, Search Rankings is CRUCIAL to your app’s success.  Keep reading to learn how to increase your app’s downloads in a matter of days.

APP SEARCH INDEXING

With the new iPhone and App Store comes more powerful ways to be discovered.
The #1 discovery method for your app is Search Indexing.
“Search Indexing” refers to your app’s ranking in the search results.
If you look at your phone and the App Store you’ll see why.
There are MORE categories, MORE apps, and MORE content on the App Store than ever before.
That means LESS Top Charts, FEWER Categories, and the RETIREMENT of the Top Grossing charts.
Apple’s new mission is to keep us in the App Store as long as possible and to reward developers who optimize their app for search.

3 WAYS TO INCREASE SEARCH RANKINGS

Optimizing your app’s search ranking is not easy and does require some effort.  Start with testing your app’s ASO by publishing updates at least every 2 weeks.  This is a trial and error process, but finding the right formula to your app will lead to BIG results.
The top 3 ways to increase your app’s search results are:

#1 – Increase your app installs and generated income

#2 – Convert app store visitors to app users

Here are 2 Conversion Metrics you should constantly be improving:

(Impression Conversion Rate = Impressions/App Units)

(Page Views Conversion Rate = Page Views/App Units)

#3 – Incentivize people to search for your app using specific keywords

BONUS Tip: In-App Purchases can appear in the new iOS 11 App Store search results.

Want to learn more about ASO and the new iOS 11 App Store?  Check out our new ASO insider tips post to help explode your app’s results.

NEXT STEPS…

Think of the “App Algorithm” in terms of Search Rankings and not in terms of Chart Rankings. Apple will reward apps based on what people are searching for.
The first goal of app search optimization is to increase app installs. To this end, the app details page has to be persuasive enough to convert the App Store page visitors to app users.
Example: If people are searching for “Hot Dog Eating App” and your app is called Hot Dog Eating App and has all the icon, screenshot, description…ASO ingredients + people download the app and use it all the time because it’s EXACTLY what they’re looking for – the algorithm will help the app rank higher in the search listings.
Have a question about ASO and Search Optimization?  Drop a line in the comments section and get a response from the Bluecloud Team.

Happy indexing,


Cryptocurrency Is The Hottest App Trend of 2019 + 4 Steps To Build Your Own

The recent spike in Bitcoin has erupted a huge need and demand for digital currency apps.

There’s room for A LOT more cryptocurrency apps!
Manic digital currency enthusiasts are researching the next dip, needy first-time investors are looking for investment help, and crypto hobbyists are all scavenging for the latest and greatest digital currency apps.
The window of opportunity for cryptocurrency apps is as big as it gets.  And it’s happening RIGHT NOW!

Check out the screenshot below of just a few of the ranked Bitcoin apps + the latest trending searches on the App Store.
crypto-app-searches-top-charts
4/7 top searches RIGHT NOW are cryptocurrency related.
Here’s a list of app features cryptoids are looking for:

  • Tracking tools
  • Breaking news
  • Alerts
  • Merchant payments
  • Crypto mining
  • Entertainment/Games

Keep reading to learn why your next app should be a crypto app and the steps you need to take to get a high grossing crypto app published ASAP!

WHY YOU SHOULD CONSIDER DEVELOPING A DIGITAL CURRENCY APP

Here’s why you should develop a cryptocurrency app (and why it’s not too late):

  • Low competition and high demand.
  • Growing market with unlimited new users.
  • Niche compliant.
  • 24/7 market with intense user demand.
  • History of slow performing hosting platforms with frequent crashes forcing users to other apps (Coinbase has recorded up to 300k signups in just one day and has experienced 5-10M people at a time during peak trading – these numbers have caused the app to crash dozens of times).
  • Loads of resources to aggregate data from.

You do not need to be a Finance expert to develop a cryptocurrency app.  

In fact, your crypto app doesn’t even have to be in the Finance category.
Introducing Bitcoin games!
bitcoin-app-games
Bitcoin! The Game and Bitcoin Billionaire are 2 games based on classic mechanics that are ranked in the Games category (not to mention Cryptokitties which is crushing it on a whole different level of Blockchain Technology).

HOW TO SPOT THE BEST CRYPTO APP-ORTUNITIES

App developers who will profit most from the cryptocurrency trend are those who get in first and create products that make life easier and better for Bitcoin investors.
Here are 4 steps you can take to capitalize on crypto apps:

STEP 1. CHECK THE APP CHARTS REGULARLY.

Open the App Store and check the top charts in the Finance category.

STEP 2. LOOK FOR SURGES IN THE MARKET.

Use services like App Annie to track apps and how much they rise/fall in the App Store.

STEP 3. FIND THE GAPS.

Browse the Finance category and look for Finance apps and services applicable to cryptocurrency that haven’t been developed yet.
Bitcoin already has dozens of established apps published, but the same isn’t true for other coins like Ethereum, Litecoin, and dozens of others.

STEP 4. ASK.

There are millions of people in online communities talking straight crypto 24/7.  Engage with people in online communities, forums, and social media groups to find out what they need.

NEXT STEPS…

Rallying off Bitcoin’s success on digital currency exchanges, cryptocurrency is expanding to the App Store.
NOW is the time to take advantage of the hottest app trend of 2017 (and maybe ever).

Cryptocurrency apps that will see the biggest downloads and revenue will take advantage of speed and access to content.

This explosive trend lives mostly in the US because of currency exchanges but the news and demand are spreading across US borders.
Even if you’re not interested in developing Finance apps, it’s crucial to always be on the lookout for new opportunities and ways to build a bigger business.
Capitalize on new opportunities and have an edge on the competition.

Let me know what you think!
See ya,


5 Tips To Get Motivated And Crush 2019

I don’t know about you, but getting back into the groove of things after the holidays isn’t easy.

After eating all those delicious foods and relaxing on the couch, it takes some serious mind-power to get your business and life back on track.
If you’re looking for motivation to help dominate 2018, look no further.
Below are 5 mega-takeaways from this year that will guarantee you crush it in 2018:

TAKEAWAY #1: HAVE A WINNING APP IDEA.

You may think your app idea is awesome, but you need proof before you start investing your valuable time and money.
Check out our simple and guaranteed method to find winning app ideas:
https://www.bluecloudsolutions.com/blog/guarantee-winning-app-idea-3-steps/

TAKEAWAY #2: BE THE FIRST. BE THE BEST.

With the release of iOS 11 and iPhone X + new technology like AR/VR, Animojis, and the telephoto camera…there are endless hot app ideas ready to be developed?
Not to mention hot trends (like cryptocurrency) that will continue to present new opportunities.
The time to make money from apps is RIGHT NOW!
Watch the video tutorial below to learn how to find hot trends in the App Store and how to research what big apps are doing to succeed:
https://www.bluecloudsolutions.com/tv/app-store-trends-arkit-ideas-b2b-emoji-day-market-research-golf-clash-1m-day-apple-pay-china-episode-1-bctv/

TAKEAWAY #3: PICK A WINNING MONETIZATION STRATEGY.

There are so many monetization models to choose from.  Which one is best for your app?
Revisit the 3 most explosive money-making strategies from 2017 that will continue to explode in 2018:
https://www.bluecloudsolutions.com/blog/apps-make-money-2017-best-3-strategies/

TAKEAWAY #4: CONTENT CURATION WILL BE THE BEST MARKETING STRATEGY OVER THE NEXT 10 YEARS.

Advertising costs are going up.  The price for impressions, clicks, and conversions are getting so high that it will be difficult to scale your products and business solely through ads.
Creating content is THE ANSWER.
Turn your paid advertising campaigns into content generating campaigns with these 3 steps:
https://www.bluecloudsolutions.com/blog/app-installs-facebook-advertising/
If creating content is not your thing, that’s OK.  But you need to find somebody who IS willing to do it.
Working alongside influencers and affiliates may be the answers you’re looking for.

TAKEAWAY #5: IT’S NEVER TOO LATE TO COURSE-CORRECT.

Are you asking yourself, “What should I do differently in 2018?”
OR…
“Is what I’m doing the right thing to do?”
If you are struggling with making decisions, learn the secret recipe when deciding whether it’s time to Start of Stop:
https://www.bluecloudsolutions.com/blog/making-decisions-stop-vs-start/
We all have moments where it feels like nothing is working and scrapping everything is the best option.
Here’s what I would do if I had to start over:
https://www.bluecloudsolutions.com/blog/start-less-1000/